Graphic Designer

JOB TITLE: Graphic Designer

CLASSIFICATION:  Full-time, Non-exempt

PRIORITY DEADLINE:  September 28, 2024

COMPENSATION: Minimum Starting Salary $42,000

DIVISION: Enrollment and Student Services

DEPARTMENT: Marketing and Public Relations

REPORTS TO: Director of Marketing and Public Relations

SUPERVISES: Not Applicable

MINIMUM REQUIREMENTS: 

• Bachelor’s degree in graphic design or other related fine arts specialty and one year of related work experience in design and digital media

        OR

        Six years combined related work experience and/or education/training with industry certifications

• Proven ability to create compelling designs in alignment with organizational brands through portfolio presentation
• Proven proficiency with use of computer applications and programs associated with the position (Microsoft Office Suite, Adobe Creative Suite [InDesign, Illustrator, Photoshop], Canva, etc.) through portfolio presentation

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in graphic design or other related fine arts specialty and two or more years of related work experience in design and digital media
• Experience in higher education marketing
• Experience utilizing a project management system (Base Camp, Asana, Trello, etc.), customer relationship management system, and asset management system
• Knowledge of direct mail marketing and/or printing process(es)
• Additional fine arts experience in photography, multimedia design, or other design-related specialties, which may include website design elements
• Comprehensive understanding of brand management

POSITION SUMMARY:  

This position supports the strategic priorities and goals of the institution, as well as the marketing and public relations department, by creating text and imagery concepts that exemplify the college’s brand. Under general supervision, the successful candidate will assist with producing visually compelling, on-brand print and digital content and marketing materials. The incumbent is expected to produce high quality materials which may include, but are not limited to, electronic or print designs for advertising or college publications, development of new elements or illustrations for the brand, display features for the recruitment teams, and signage for NPRC facilities.

This position reports to the Director of Marketing and Public Relations, collaborates extensively with the department’s content specialist, and supports and collaborates on design requests with all departments.

Core competencies of this position include defining project scope, quality management, ethical and transparent written and verbal communication, organization, discipline, adaptability, and attention to detail.

ESSENTIAL FUNCTIONS:

• Work collaboratively to assist the Director of Marketing and Public Relations to develop and deliver print and digital design components that help meet the College’s institutional and marketing objectives through new design activities or updates of existing materials
• Assist in maintaining the catalog of college logos, visual and audio assets, and brand guidelines, as well as helping to communicate brand guidelines for proper use of logos and branding elements
• Manage multiple assigned design projects with evolving priorities and quick deadlines by utilizing project management software and collaborating with teammates Assist in photo shoots, as needed, and adjusting digital photos for multiple purposes, including but not limited to print, web, and email distribution
• Collaborate with the college’s content specialist to develop respective visuals for scheduled social media and online content
• Work with external agencies to develop specific digital marketing and stand-alone campaigns
• Play an active role in the evolution of brand design concepts using evidence-based decision-making and in collaboration with respective marketing consultants
• Successfully implement design feedback regarding process and graphic decisions
• Assist with monitoring the College’s social media channels and activities, and manage channels in the absence of the content specialist
• Stay up to date on current trends in design

ADDITIONAL ELIGIBILITY REQUIREMENTS:

• Not Applicable

CLEARANCE REQUIREMENTS:

Must be able to obtain the following clearances and training:

• PA Child Abuse History Clearance
• Pennsylvania Access To Criminal History Record Check
• Federal Criminal History Background Check

PHYSICAL REQUIREMENTS:

The physical and mental demands described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, speak, and write in English
• Ability to read, understand and remember instructions and guidelines
• Ability to analyze, synthesize, and evaluate information

WORKING CONDITIONS/WORK SCHEDULE:

• Office Location: Within NPRC’s region and determined based on office availability and institutional needs with frequent in-person office hours required as set by the director.
• Work hours:  8:30 a.m. to 5:00 p.m., Monday through Thursday and 8:30 a.m. to 4:30 p.m., Friday

TRAVEL REQUIREMENTS:

• Infrequent travel required

OTHER DUTIES:

• Perform other duties as assigned

Northern Pennsylvania Regional College (NPRC) is an Equal Opportunity Employer. NPRC does not discriminate on the basis of race, color, religion, national origin, ancestry or place of birth, sex, gender identity or expression, perceived gender identity, sexual orientation, disability, use of a service animal due to disability, marital status, familial status, genetic information, veteran status, age, or other classification protected by applicable law. All employment is decided on the basis of qualifications, merit, and business need.