NWIRC Webinar-Lead Generation

This webinar, presented in partnership by NWIRC in collaboration with DVIRC, will review proven lead generation process that aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities. Without a steady flow of qualified prospects that match companies’ capabilities and will be receptive to your sales message, no business can sustain itself for long.

This webinar will cover:

• Building a lead generation plan
• Formulating your company’s value proposition and evaluating your core competencies
• Leveraging market research to identify top prospects
• Identifying and pursuing specific companies and titles
• Effectively deploying a business development outreach program
• Bonus: Examples of how manufacturing leaders have effectively generated increased sales using this process